Corporate Communication Relevance

A growing number of companies recognize the value of corporate communications departments and are adapting their budgets and internal structures accordingly. Public relations (PR), the predecessor to the corporate communication function, grew out of necessity. In corporate communications the object of communications work is company/enterprise itself as opposed to marketing communications where the object of communications is product/produce or service provided by the company/enterprise. The aim of corporate communications is building company's reputation among its stakeholders (as opposed to brand building in marketing communications).Corporate communications may include: analyst relations, internal communications, investor relations, corporate governance, issue management, change management, corporate social, responsibility, litigation, and crisis communications. Like investor relations, all kinds of financial statement are channels to communicate between executive groups and shareholders.
I worked in EMC, where I had to work in two departments. As a HR I had to support two teams which dwelt with two different scenarios. The communication between the two different teams was based on the coordination between the managers and the employee relationships. These two teams did not communicate properly with one another. The lack of communication created a lot of problems within just two teams which were small compared to the entire company. Staff members did not collaborate and work together and it was not clear what proper procedures were. The employees were the ones who probably faced the greatest difficulties with this lack of communication. Each time a different staff member assigned us a task there was a different way to finish the task. Additionally, employees that came into the office did not always get the same response for the same question. The answer depended on the Manager who was asked the question. This led to inconsistency and proper actions not being taken. From my work experience in this department, I realized how relevant and important effective communication was to a business organization.