The Changing Environment of Business

The business environment has changed dramatically with the changes taking place in today’s competitive world. Only businesses those are flexible and are able to adapt to the changing environment will exploit new opportunities and avert threats more successfully than their competitors. Globalization has really affected the business environment. Technology has strengthened communication channels around the globe. The media and the Internet are powerful channels for view on business to be expressed and debated. Corporate communication must be closely linked to a company's overall vision and strategy. From my point of view, it is very important for companies that the companies must have a good representation in the media; therefore the communicator for a company has to stand for principles, missions and statements of the company. If companies communicate the new values and the mission in the right way, I am sure that they can be seen as innovators and increase their good reputation.

The changing environment of business leads to an uncertain and complex environment where businesses have to operate. Often the management of a company had to find out those former beliefs and values are no longer valid in the new environment. Those beliefs suddenly produce no longer the solution that they produced a few years ago. The patterns of the past are less likely to recur in the same format in the future. This can lead to serious problems for companies and the need to adapt quickly to the changing environments.
(Information above taken from: http://upetd.up.ac.za/thesis/available/etd-10232001-152437/unrestricted/03chapter3.pdf)

I realize that most companies have a chain of command or communication, whether that company is flat or tall structure. When I was working in Datacraft it had order of communication, you must first communicate the problem you are having to your direct supervisor, then your supervisor will communicate the problem to the assistant manager and general manager, and they would communicate the problem to the board. If the problem was not sorted by the supervisor then you could communicate to the general manager.

New technologies also bring some changes in business. Ten years ago, Internet was not popular on the world. Nowadays, people use website and e-mail to help them deal with business. Many use Internet to sell and buy products, new technologies bring more work chances for people. Goods can be sold to different countries with the help Internet. The Internet provides a great platform for the international business to communicate. Instant messenger is a fantastic tool for people to communicate at the same time on the different place. I think that the Internet system is the primary factor to effect the environment of business.